1. 竞争是社会生活中常见的现象（common phenomenon）
2. 竞争与合作往往是并存的。
3. 我们崇 尚（advocate）竞争，但又不 忘记合作。
What I saw was a great opportunity to provide computing technology in a more efficient way. That was the core idea of what became dell computer Corporation, and that’s one we were stuck over ever since.
当时我看到一个大机遇就是以更有效的方式提供电脑技术。那后来成为了戴尔公司的核心理念，自那以后我们便一直坚持不懈。
I started the business with a simple question: how can we make the process of buying a computer better? The answer was :sell the computer directly to the end customers. Eliminate the reseller’s markup and pass the savings on to the customers.
我是从一个简单的问题开始创业的：我们如何使购买电脑的过程变得更方便？答案是：直接把电脑卖给终端用户。去除转销商这一层的钱，并把省下的钱还给用户。
It hadn’t occurred to me that others hadn’t figured it out. I thought it was pretty obvious. I am sure if I had taken the time to ask, plenty of people would have told me that my idea wouldn’t work-I have heard that a lot in the fifteen years since starting the business. 当时我并不知道其他人没有意识到这一点。在我看来，那是相当明显的。我确信当时如果我肯花点时间问问人的话，会有很多人说我的想法行不通－创业后十五年我听过许多这样的话。
Sometimes it’s better not to ask or to listen-when people tell you something can’t be done. I didn’t ask for permission or approval. I just went ahead and did it.
有时不闻不问是最好的办法－当别人告诉你行不通的时候。我就没有去问别人的许可和赞同。我只是一往直前的去做了。
On January 2, 1984, I went back to Austin earlier than I would have to attend classes, and I did all the things you need to do to set up a business. I registered the company with the State of Texas as “PC’s Limited”. I placed ads in the classified section in our local newspaper.
1984年1月2日，我比开学时间略早一点回到了奥斯汀，我做了一切成立新公司需要做的准备。我注册了个德州公司，名为“个人电脑有限公司”。我在当地报纸的分类广告上登了一则广告。
Through my previous contract with customers and the small ad I placed in the paper, I was already getting a lot of business. I was selling between $50,000 to $80,000 upgraded PCs, upgrade kits, and add-on computer components to people in Austin area. Not long after starting the classes I was able to move from a stuffy room that I shared with a roommate to a condominium with high ceilings and two bedrooms.( I didn’t, however, tell my parents for a few months that I moved.)
通过我与客户的早期接触以及在报纸上的广告，当时我已经接到了很多业务。我在奥斯汀地区出售的升级电脑，升级工具，附加零件，每月的销售额达到5万到8万美元之间。开学后不久我便从和室友共住的闷热宿舍搬出来，住进了有高高的天花板，和两个卧室的公寓套间。（然而，我是在好几个月后才把搬家的事情告诉父母的。）